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Digital Marketing Manager

Company Overview

Founded in 1956, Nichiha Japan first began operations as a hardboard manufacturer, supplying dashboard and other components for the automobile industry. The company’s immediate success was due in part by superior manufacturing technology and a constant drive for innovation. Although fiber cement was in its infancy, Nichiha’s leadership was energized by its seemingly limitless potential. That drive led to the eventual development of fiber cement claddings; a category that would expand to include over 800 commercial and residential variations produced in 12 manufacturing facilities worldwide including a 300,000 square foot, state-of-the art manufacturing plant in Macon, GA.

Nichiha is applying its brand of manufacturing excellence and innovation in every corner of the U.S. construction market and inspiring building professionals everywhere to open their eyes to the power of possibilities, and take a closer look at what Nichiha can provide.

Job Summary

NICHIHA, a leader in fiber cement architectural wall panel systems and premium siding is looking for a driven and passionate digital marketer to join our team. Are you an analytical mind that enjoys balancing creative thinking with strategic approaches? NICHIHA’s entrepreneurial and friendly working environment could be a great next step in your career; where you’ll have an opportunity to make your mark and have a hand in growing our digital and online footprint. If you’re the right mix of customer-centric thinking, digital marketing know-how, with a love for data driven reasoning—explore what’s possible at NICHIHA.

Responsibilities and Duties

  • Collaborate with content and creative team members to develop high performing campaigns; produce creative briefs, provide creative feedback, coordinate production, and execution.
  • Develop and manage email marketing to support business priorities, including lead nurturing, acquisition, brand awareness, promotional, and announcement emails; manage email marketing calendar.
  • Develop personalized journeys to nurture and qualify leads.
  • Devise strategies to drive online traffic to the company’s websites utilizing a range of techniques including paid search, SEO, paid social, display advertising, retargeting, google AdWords, and PPC.
  • Facilitate with customer experience testing strategies and conversion rate optimization (CRO) throughout the customer journey (landing page, conversion forms, etc.)
  • Determine how visitors and customers are behaving and identify key priorities for redesign and/or optimization.
  • Track daily budget across all online platforms to ensure spending efficiencies and cost management.
  • Ensure closed-loop integration into CRM/ERP platforms of all leads.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
  • Oversee the social media marketing; increase brand visibility, page views, engagement with content, and ad impressions.
  • Cultivate and help with the management of our online and social media brand identity; ensures it aligns with overall brand strategy.
  • Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.

Qualifications and Skills

  • Bachelor’s degree in Marketing, Communications, Public Relations, or Advertising
  • 5+ years of professional B2B experience in SEM, SEO, Email Marketing, and Social Media Marketing
  • Self-sufficient in campaign set-up and routine optimization/maintenance for PPC, display, video, paid social, and email campaigns.
  • Strong campaign planning, strategy development, and project management abilities are required
  • Experience with marketing automation tools such as Pardot or Marketo is a must, a plus for a working knowledge of Salesforce.
  • Experience with reporting tools including Google Analytics, MOZ, Hotjar, SEM Rush, and Google Search Console.
  • Working knowledge of CAN-SPAM regulations

Benefits and Perks

  • Medical, dental, vision and other group health insurance including company funded Health Reimbursement account.
  • 401k with company match
  • Company paid holidays as well as individual paid time off
  • Tuition reimbursement and Employee Assistance Program



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